Bachelor of Science in Digital Economy
Type : Undergraduate Program
Faculty : Faculty of Digital Economy
Department : Digital Economy
Level : Bachelor’s Degree
1. Objective
The bachelor program aims to produce qualified graduates to guide business and consumers to understand the potential benefits of the digital economy. More specifically, it aims:
– To provide a critical overview of digital economic practices and models, with a specific focus on key concepts and theories required to understand the changes brought about by digitalization in the cultural industries and in the audiences;
– To provide students with a range of opportunities to reflect on the impact and challenges of new technologies through seminar courses;
– To explain the technological and social changes underlying the growth of the digital economy, especially in relation to audiences as active users and producers of economic activity.
2. Program Learning Outcomes: PLO
On successful completion program students will be able to:
A. Knowledge
PLO1: Identify and explore the challenges of a digital economy using data
PLO2: Assess the strengths and limitations of digital economic models
PLO3: Apply key theories and concepts to case studies and recent innovations in the digital economy
B. Cognitive Skills
PLO4: Evaluate information of various sources
PLO5: Process the information to identify the real-world problems
PLO6: Efficiently analyze the data and provide solution to the real-world problems
C. Interpersonal Skills and Responsibility
PLO7: Become dependable person in any given situation
PLO8: Become proactive team players in assigned teamwork
PLO9: Possess a strong leadership skill
D. Numerical Skills, Information Technology and Communication
PLO10: Use computer digital technologies to conduct data analysis
PLO11: Use basic statistics for quantitative research
PLO12: Use computer programming skills to design apps.
3. Admission Requirements
Candidates to be selected in this program:
– Must hold a high school certificate with acceptable grade set by the National University of Management or equivalence
– Must earn a passing score of the comprehensive English test or a required English certificate
4. Credit System
Students of Bachelor of Science in Digital Economy must undertake the four-year program and must earn a minimum of 120 credits. Students are encouraged to take additional online courses of their interests in addition to the courses provided by the university using facilities at the smart classrooms and digital economy lab.